What do a viral TikTok challenge, Taylor Swift, and a 27-country itinerary have in common? They all showed up in HOAM’s data this past year. We pulled some of the more surprising and shareable trends from our users to see how people are traveling, and how often they’re staying connected with HOAM along the way.
1. Most Popular Destination
Italy appears in 42% of all HOAM packages.
Whether it’s the pasta, the piazzas, or the Pope, Italy remains one of the most popular tourist destinations.
2. Most Popular Country Combo
France, Italy, and Spain make up the most common country combination in all multi-country trips taken with HOAM, showing up in 18% of them.
Highly recommended for romantic travelers, art lovers, and food connoisseurs.
3. Rarest Trip Itinerary
One user created a custom eSIM plan from Finland, Morocco, to Paraguay. Nordic fjords, Saharan sunsets, and South American adventure. A truly global itinerary crossing three continents with one eSIM.
4. The Most Ambitious Traveler
A single Hoam user added 27 countries to one plan, covering 4 continents in 30 days with a brief data stopover in Antarctica via satellite relay. This user redefined “on the go” — all without swapping a single SIM card.
5. Biggest Spike from a Viral Moment
Kazakhstan bookings jumped 320%, thanks to a viral TikTok challenge..
6. Most Skipped Country#1 (Sorry, Moldova)
While Eastern Europe is trending, Moldova appears in just 0.03% of all plans.
Wine country with zero Instagram hype. Someone fix this algorithm.
7. Most skipped Country#2: Slovakia
Despite being surrounded by popular destinations, Slovakia appeared in fewer than 0.1% of plans.
8. Fastest-Growing Region
The Balkans — especially Albania, Montenegro, and Serbia — saw a 150% increase in bookings compared to the previous quarter.
+ Affordable, scenic, and increasingly on travelers’ radars.
9. Most Efficient Traveler
Even short trips (under 10 days) included an average of 3.2 countries. One user visited 6 countries in just 5 days. No roaming fees and not a minute wasted.
10. Top Reason for Multi-Country Plans
64% of users built their HOAM plan around major events — from concerts and sports tournaments to music festivals and concerts.
From our data, one of our HOAM users may have stopped to see Taylor Swift in Vienna, the Euro Cup in Munich, and Tomorrowland in Belgium.
Wherever your itinerary takes you, from the biggest hotspots to the most unexpected corners of the map, HOAM keeps you connected without the roaming fees or SIM card hassle. Check out HOAM eSIMs and stay focused on the journey, not the logistics.